the cultivating wellness difference
Whether we are acting as consultants, sales agents, or brand developers we remain focused on taming the chaotic Wild West of today’s CBD marketplace. Our mission is to champion the integrity of CBD’s use in functional wellness.
Our cross-category leadership team has more than 100 years of combined experience making an impact across CPG, product development, cannabis, channel marketing, operational analysis, sales, and implementation. We provide a full suite of bespoke solutions for brands, retailers and distributors to gain clarity and succeed in the emerging CBD marketplace.
Vetting Products in a Risky Landscape
The CBD marketplace is fraught. Products are regularly found to have no Cannabidiol in them, or far less (or more) than the label indicates. Some products have excessive levels of THC, making them illegal. There have even been CBD products found to contain dangerous synthetic cannabinoids.
On top of that, of the hundreds of CBD companies out there, most are very new. The unfortunate truth is that often CBD companies fail to perform by producing shoddy products, being ignorant of compliance issues, and disappearing after the first order.
Cultivating Wellness cuts through this confusion. Our expert-led 34-point Total Quality Assurance program reviews 360 degrees of business operations including brand health, certifications, compliance, sourcing, extraction methods, formulations, and independent lab test results.
When we find areas that require work, we help promising CBD brands to attain the quality standards of the best CPG (Consumer Packaged Goods) brands. Only then will we put them in our catalog.
That means our customers can feel safer knowing that Cultivating Wellness has removed much of the risk and uncertainty of carrying CBD products. Our customers know they’re not going to discover they are actually selling illegal cannabinoids, or fall victim to inept or unscrupulous operators who fail to ship orders and can’t be reached to resolve issues. The products we represent are truly among the finest CBD products in the marketplace.
The Cultivating Wellness Advantage for CBD Brands
By working with Cultivating Wellness, new CBD brands have a pathway towards rapidly professionalizing their operations, brand identity, and product attributes. The mainstream CPG sector is demanding, and unprepared brands can find their growth slowed or blocked by easily preventable issues such as packaging compliance, lack of HACCP or recall plans, inappropriate ingredients, or poor design.
Cultivating Wellness’ review process creates a thorough inventory of issues for improvement, allowing our team to quickly overcome these problems. And it’s not just about problems: we maintain a roster of manufacturing options, as well as supply chain, distribution, and logistics partners who can get your CBD product into the market efficiently and ready to scale. Get in touch to find out how we can help your CBD brand be the best it can be!
Entering CBD for Existing Brands
Our consulting services for existing brands contemplating the expanding CBD market leverages our deep CBD experience to help brands dive in safely. We know what the pitfalls are and where the unanticipated problems lie. Whether we are brought in to help with strategy, manufacturing, compliance, sourcing, product development, brand development, or sales our CBD experience helps our customers shave months off their go to market speed. We work with brands of all sizes, from startups to household names. Learn More about our Consulting Services.
The Cultivating Wellness Family
Together our clients, customers, and partners comprise the Cultivating Wellness family. We work together to help one another succeed in the unpredictable CBD landscape. Even if the time is not right for you to join our family formally, please consider signing up to receive our newsletter to stay abreast of developments in CBD and to learn about unique opportunities as they emerge.