Team Cultivating Wellness

Meet the industry veterans and thought leaders at Cultivating Wellness.


Lisa Hannah

President & Co-Founder

In addition to being Board Chair, President and CFO, Lisa directs Cultivating Wellness’ sales division. She brings decades of leadership as a dynamic entrepreneur and active member of the Cannabis industry. With a background serving Wall Street investors with data-driven business analysis, Lisa helped to expand and establish a proprietary, systematic equity research firm, OTR/Off The Record Research. Her ability to uniquely vet business models and companies, and provide deep market intelligence for brand leaders and investors, has helped companies across consumer sectors grow, launch, and scale. Lisa is a graduate of the UC Berkeley Haas School of Business and a founding member of Women Leaders In Cannabis, based in San Francisco. She lives in the Bay Area with her three daughters.


Greg Dicum

Vice President & Co-Founder

Cofounder Greg Dicum directs Cultivating Wellness’ Consulting practice, advising clients on CBD policy and market landscape analysis as the company’s Chief Development and Compliance Officer. In this role, Greg examines the complex web of social, political, and ecological systems surrounding CBD. Working across research, business development, policy, and manufacturing analysis, Greg shaped Cultivating Wellness’ Total Quality Assessment to define new, holistic standards of quality testing for brands and consumers. He is also a member of the Board of Directors. Prior to Cultivating Wellness, Greg was Cofounder of Calyx & Bract, a company that imported and wholesaled hemp-derived CBD from Europe. Before CBD, Greg cofounded, ran, and exited MondoWindow, a technology startup. Prior to that he was a journalist for a decade, writing for the New York Times, The Economist, and other global top tier publications. Greg has degrees from Princeton (Biology) and Yale (Forestry) and lives with his wife and son in Fairfax, CA.


Joe Fanelli

Chief Operating Officer

Joe has an extensive career in manufacturing (both domestic and international), operations, distribution, and sales and marketing. He has held C-level and other senior level positions in industry leading companies. He has worked the last several years in the CPG start-up world with a far-reaching network of resources and relationships that maximize his skillsets giving Cultivating Wellness a distinct market advantage. Joe serves on the Board of Directors of ASCM / Association of Production and Inventory Control Specialists Golden Gate as VP of Finance. A former archaeologist, Joe has undergraduate and graduate degrees from UC Berkeley and lives in Walnut Creek, CA. He has raised two sons he is immensely proud of.


Max Stepanian


Max brings large scale sales expertise to the team. Working with Niman Ranch, he grew that company’s fresh meat business from startup through nationwide big box distribution. Then he worked with Costco as a broker, shepherding organic and sustainable food products under the Kirkland Signature brand. At Cultivating Wellness, Max directs products in our catalog through the sales process, and he is also on the Board of Directors. Max lives with his wife and two daughters in San Francisco.